Online Shopping

Iran's main online retailers — Digikala, Basalam and more — plus how to shop safely and verify trusted sellers.

Online shopping has surged in popularity in Iran. The largest and most popular retailer by far is Digikala, offering an extensive range of products, home delivery and a reliable returns policy — though prices tend to be higher due to its market dominance. Other notable sites include Basalam, Emalls and Torob, a price-comparison engine.

The advantages include the ability to compare prices, read reviews and access a broader selection. To shop safely, use reputable sites and secure payment methods, and check for the eTrust Seal (eNAMAD) — displayed at the top or bottom of approved websites and linking to the eNAMAD site, where buyers can verify certification. Be aware that delivery times vary and many sites do not accept refunds.